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Tourism New Zealand has just unveiled its new campaign for the global market and there is a strong connection to upcoming Hobbit movies.
It links the magic of Middle Earth, featured in the fantasy movies, to the reality of New Zealand.
The TV commercials showcase New Zealand's stunning scenery and unique activities with a voice-over synonomous with the movies.
View the TV commercial here and watch out for the 'Wizards turn water into wine". It was filmed next door to Edgewater, at Rippon Vineyard!